Latest among these I suspect is the #7wordwinereview championed by @vim and @BvdV on Twitter. Apparently some 200 of these have been posted (including one I was cajoled into offering and efforts from Brane Cantenac and Simon Staples of Berry Bros).
Setting aside the question of whether fruit and veg descriptions have any real resonance with many consumers, there is the more fundamental one of whether or not the brief review should include a mark of any kind. The philosophy behind it seems to be firmly against any such inclusion and that I believe will be a fatal handicap. At least outside the goldfish bowl of “wine people”.
Just think for a second of the question most wuggles (the wine world’s equivalent of JK Rowling’s people who “lack any sort of magical ability and was not born into the magical world” (of wine), tend to ask us. “What is the best wine you’ve ever tasted?”. They never seem to want to know whether Chateau X is more cherryish than Chateau Y; they simply want guidance on which bottle to look out for – or lust after.
So, my prediction is that #7wordwinereview will either wither on the vine – or evolve into #7wordwinereviewandmark.
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