“Pinterest already a third as big as Twitter”… “Pinterest to be bigger than Twitter in less than a couple of years”…
“Last month, Facebook had more than 7 billion total visitors; Twitter had 182 million; and Pinterest had 104 million total visits from people in the United States, according to data sent to CNN by Experian.” (CNN.com, March 2012)
For those of you who haven’t heard of Pinterest (a perfectly normal state for any human, by the way) or want to know more about it, I’ve been playing with it here. And, yes, I think it is an interesting other-side-of-the-coin to Twitter (images v words) and yes, I think it will grow.
Anyone who makes predictions of how Pinterest will be placed in a race against Twitter (and the prophets include some very well-informed people) is surely missing an essential point. At the beginning of 2011 Pinterest only had 10,000 users. If it can grow at this speed, so can some other start-up no-one of has heard of – a Social Media offering that elbows Twitter and Pinterest out of the way, while kicking Facebook in the genitals.
But, even more likely, Twitter and Pinterest – and the others – will evolve. Who’d have predicted that Google would be developing driverless cars? In 12 months time – maybe six – Twitter and Pinterest may be quite different animals. The tortoise might become a rhino and the hare might become a carnivore.