Why ask Why?

“Why?” is the most important question, not asked nearly enough.
Hint: “Because I said so,” is not a valid answer.

  • Why does it work this way?
  • Why is that our goal?
  • Why did you say no?
  • Why are we treating people differently?
  • Why is this our policy?
  • Why don’t we enter this market?
  • Why did you change your mind?
  • Why are we having this meeting?
  • Why not?
All relevant to the wine industry, a place where Whies of every size are slaughtered daily – if they even get to be born. 

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