Daily Archives : June 5, 2012

  • What’s in a name?

    Could a beer company successfully launch a wine under its own brand? A Carlsberg Cabernet perhaps? Or an Adnams or Anchor Steam Albariño? Until quite recently, I’d have thought the question preposterous; now I’m far less sure. After all, it wasn’t so very long ago that I’d have dismissed the notion of a wine company […]