Hugh MacLeod, the cartoonist and blogger and creator of gapingvoid just posted this…

Very much in line with a couple of my own – less concise – efforts which can be found here and here 

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Flavors of Ice Cream Buy This Print Like Flavors of Ice cream on Facebook   
This is another riff on the Paradox of Choice, Barry Schwartz’s great book, he wrote in 2004. It is still easy to forget.

My business partner, Jason Korman, used to go on endlessly about this being the reason why wine marketing is so screwy – he used to say, “who can decide which bottle of wine to buy, when you are staring at 2,000 choices”.

Same goes for ice cream.

At some point more is less. 

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