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| A brief slideshow |
My perceptive friend, Damien Wilson (@WineBusProf) of the Burgundy School of Business, responded to this slideshow with the following piece on forbes.com, the link to which was posted on Twitter by Johan Burger @johanhburger.
I agree with Damien that there are lessons to be learned here by the industry.
forbes.com
or, why every other industry is stupid, except wine.
2000+ Bordeaux AC producers. Consumer needs to know good producers and character of each vintage to buy well. Beer is easier
If glass is traditional for all wines in the appelacion, why should producer of the cheapest one use another packaging option?
we both agree on this one- even something as basic as bread does it more effectively. Needs a major retailer on-side
Enjoyed the show Roberto, but plenty of the Oz Wine Industry are beyond broke & have packed it in. New Gen + boutique = future
I don't think the problems engendered by a strong currency and not always brilliant management undermines my argument. Both the US and Australian markets proportionally sell much more premium wine than the UK – and key European markets
thanks Giles.
Fair question, but many of these producers struggle to survive financially.
Both easier and less feared by consumers – and mostly more profitable for the producers.
Sounds like a characteristic response from the wine industry – and, if I may say so, not precisely an example of its intelligence.