Australian wine lovers have become very concerned over reports that consumption of old, high quality Shiraz may be linked to severe amnesia. Attention was drawn to the risk when it was revealed  that Barry O’Farrell, state premier of New South Wales claimed that he was unable to recall receiving a gift of the AU$3,000 bottle of 1959 Penfolds Grange that had apparently been couriered to his home. Other users of this type of product report similar memory problems after its consumption. One regular consumer was unable to say precisely how many glasses he had drunk on the previous evening while another was not even able to accurately estimate the number of bottles she had consumed over the course of a month.


Fortunately robust Aussie humour has been brought into play by producers of other products that are not currently associated with memory loss. It is not clear whether there will be a major shift in consumption to these products from Shiraz. At least I can’t remember reading anything about any such shift…

Red Bull and KFC have fun at Penfolds’ expense


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