Every so often, somebody gives me a phrase I really can’t let go of. UK-born PR person, Louise Hurren, who earns most of her living by helping small Languedoc producers gain some kind of visibility outside their region, did precisely that when she used the expression “I guess I must have drunk the Kool Aid, because I felt utterly enthused about – well, everything” in a nice recent blog post. She was writing about the seventh annual wine bloggers conference in California, and it was the combination of wine bloggers and Kool Aid that really worked for me. For those who have forgotten, or who are too young to recall, Wikipedia helpfully offers this reminder that:
On one side of the fence, the cork-supporting Kool Aid drinkers applaud the improvement in the quality of natural closures and see no real cause for concern that at least one bottle in every eight or nine cases of £40-per-bottle Burgundy is still spoiled by TCA (and a lot more are randomly oxidised). And on the other, the screwcap gang refuse to understand why the world hasn’t seen the logic of their argument and rushed to seal Chateau Margaux with the same closure as San Pelegrino.
Among some of other most obvious cases of Kool Aid consumption are the authors of articles and books about wine and health with titles like “Why Wine is Good For Your Heart” that present a laughably one-sided and fundamentally misleading argument. (For anyone who’s interested, wine really is good for us – but only in annoyingly meagre doses of less than a glass per day).
Of course, the Kool Aid drinkers – and some more balanced wine lovers – regularly accuse me of being a one man ice bucket challenge, a glass-half-empty type who’s always more than ready to find fault. And I plead guilty as charged: the more fawning the courtiers the greater the need for the monarch to have his jester.